You're booking calls but big chunks don’t close
Close rates swing and cash is unpredictable.
Deals stall in “let me think about it,” then ghost.
You discount to get a yes, then lose them or resent it
Revenue is capped by your calendar.
What you're doing has momentum but isn't sustainable

I’m Dr. Caitlin Vela, PT, DPT.
I’ve founded or co‑founded multiple businesses, built and sold programs, and scaled an online education company from 0 to 7 figures in 7 months.
I've been directly responsible for over $1M in revenue, and collectively my businesses have earned over $3M in the last 4 years.
I’ve run 5‑day challenges at 6–12x ROAS, built & led teams, and built brick & mortar and high‑ticket coaching offers.
I have extensive sales experience- as a setter, closer, and team lead across a range of high ticket offers, in person and online.
Now I help founders do what I had to learn the hard way: sell, scale, rebuild the operator, and put systems in place to make scaling simple.